SEO Audit Services With a Fix-First Roadmap
Know exactly what to fix first. A senior SEO specialist reviews your technical health, content, links, local presence and AI search visibility, then hands you a roadmap ranked by impact, effort and revenue.
- Human-led, not a tool export
- Walkthrough call included
SEO Audit Services, explained
What is an SEO audit service?
Free tools scan for warnings in minutes. A professional SEO audit adds context: which warnings actually cost traffic, which pages deserve investment, how you compare with the sites above you, and how AI engines describe your brand. As an SEO audit company we audit by trigger, because a traffic drop needs a different investigation from a new launch.
- Every issue scored by impact × effort, not dumped in a 200-page PDF
- Competitor and AI-search benchmarks included as standard
- A live walkthrough so your team knows exactly what to do next
Audit types
Choose the audit that matches your situation
Most audits start with a trigger. Pick yours and we focus the review on the questions that matter.
Full SEO audit
Technical, content, links, local and AI search for sites planning a growth push.
Traffic-drop recovery
Core update, penalty or technical regression: we find the cause and the recovery path.
Pre and post-migration
Redirect maps, staging crawls and launch checks so a redesign does not cost rankings.
Ecommerce audit
Faceted navigation, category templates, Product schema and crawl budget for large catalogues.
What’s included
What our SEO audit checks
Five areas, each reviewed by a specialist and benchmarked against the sites ranking above you.
Technical health
Crawlability, rendering, indexation, sitemaps, robots.txt, redirects, canonicals, mobile and Core Web Vitals.
On-page and content
Titles, metas, headings, intent match, thin and duplicate pages, keyword cannibalisation and content gaps.
Links and authority
Backlink quality, toxic patterns, lost links, internal linking and your authority gap versus competitors.
Local presence
Google Business Profile, NAP consistency, local citations and location pages for businesses that serve nearby customers.
AI search readiness
AI-crawler access, llms.txt, schema and entity signals, and how ChatGPT and AI Overviews describe your brand today.
Competitor benchmark
Keyword, content and link gaps against your top three organic competitors, with the pages they win that you could.
Deliverables
What you receive at the end of the audit
Practical outputs your team or ours can start working from the next day.
Audit report
A readable summary of what we found and why it matters, with screenshots and examples from your own site.
- Executive summary
- Findings by area
- Evidence and examples
Issue sheet
Every issue in one spreadsheet with affected URLs, severity, the fix and how to test it.
- Affected URLs
- Severity
- Fix instructions
Prioritised roadmap
Fixes ordered by impact × effort across the next 90 days, so the first sprint pays for the audit.
- Quick wins
- 30-60-90 day plan
- Owner per task
How we work
How the SEO audit works
A standard audit takes two weeks; large and ecommerce sites take four to five.
- Kick-offDay 1We agree goals, the trigger for the audit and get read access to Search Console and analytics.
- Crawl and dataDays 2–5Full crawl, log sample, Search Console and analytics review, backlink and competitor data.
- Specialist reviewDays 5–10A senior specialist reviews every area and separates real problems from tool noise.
- RoadmapDays 10–13Findings are scored by impact and effort and turned into a 90-day plan.
- WalkthroughDay 14We present the audit to your team and hand over every file.
Tool vs human audit
Free audit tool vs professional SEO audit
Use both. A free tool tells you something is wrong; a professional audit tells you what to do about it.
| Free audit tool | Professional SEO audit | |
|---|---|---|
| Coverage | One page or a sample of pages | Every indexable page, plus logs and Search Console |
| Prioritisation | Generic severity labels | Impact × effort scores for your business |
| Context | No knowledge of your goals or competitors | Benchmarked against the sites above you |
| AI search | Not covered | AI-crawler access, schema, entity and citation checks |
| Time | Minutes | 2 weeks (4–5 for large sites) |
| Cost | Free | Custom quote, one-off |
Deliverables
What you receive at the end of the audit
An executive summary of the biggest opportunities and risks, written for founders and marketing heads.
A prioritised fix list in a spreadsheet, with every issue rated by impact and effort, the affected URLs and how to fix it.
Developer tickets for technical fixes, ready to paste into Jira, Trello or Asana.
A content and keyword gap analysis showing which valuable searches competitors rank for and you do not.
A backlink and authority review comparing your link profile with the sites above you.
An AI visibility check showing whether ChatGPT, Gemini and Google AI Overviews mention you for key queries.
A recorded walkthrough and a live call to answer questions, so nothing is lost in translation.
Audit types
Which type of SEO audit do you need?
| Audit type | Best for | Focus |
|---|---|---|
| Full SEO audit | Most businesses | Technical, content, links, local and AI visibility |
| Technical audit | Large or complex sites | Crawling, indexing, speed, architecture |
| Migration audit | Before and after a redesign | URL mapping, redirects, indexing |
| Penalty or drop audit | Sudden traffic loss | Algorithm, manual action and technical causes |
| Local SEO audit | Single or multi-location businesses | Google Business Profile, reviews, citations |
Pricing
Clear, one-off pricing by site size
An SEO audit is a one-off project. The price depends on how many pages you have, how complex the platform is and whether you need ecommerce or migration depth.
- Small sites Custom quote
- Mid-size sites Custom quote
- Large and ecommerce Custom quote
- Audit report and issue sheet
- 90-day prioritised roadmap
- Walkthrough call
- Competitor and AI benchmarks
Specialisms
Audits for every platform and industry
We adapt the checklist for your platform and market.
FAQs
SEO Audit Services: frequently asked questions
Straight answers to what businesses ask us most.
How much does an SEO audit cost?
Can ChatGPT do an SEO audit?
How often should I audit my website?
Do you fix the issues too?
What access do you need?
Is SEO still worth it in 2026?
How long does an SEO audit take?
Will you implement the fixes?
Related services
Services that work alongside an SEO audit
Technical SEO Services
Engineer-led fixes for crawlability, speed, schema and migrations.
Free SEO audit preview
Get your free audit preview before you commit
Tell us about your site. Within 48 hours a specialist sends the three highest-impact issues we can see from the outside, so you know what a full audit would uncover.
- Free, with no obligation to hire us
- A personal video walkthrough, not an auto-generated PDF
Claim your free audit preview
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