14 daysto a fix-first roadmap

SEO Audit Services With a Fix-First Roadmap

Know exactly what to fix first. A senior SEO specialist reviews your technical health, content, links, local presence and AI search visibility, then hands you a roadmap ranked by impact, effort and revenue.

  • Human-led, not a tool export
  • Walkthrough call included
See what is holding your rankings backEnter your website for an instant homepage check: title, meta, headings, schema and speed.

SEO Audit Services, explained

What is an SEO audit service?

The short answerAn SEO audit service is an expert review of your website that finds what is stopping it from ranking: technical blockers, weak or mismatched content, link problems and missed opportunities. A good audit ends with a prioritised roadmap that says what to fix first, why, and what each fix is likely to be worth.

Free tools scan for warnings in minutes. A professional SEO audit adds context: which warnings actually cost traffic, which pages deserve investment, how you compare with the sites above you, and how AI engines describe your brand. As an SEO audit company we audit by trigger, because a traffic drop needs a different investigation from a new launch.

  • Every issue scored by impact × effort, not dumped in a 200-page PDF
  • Competitor and AI-search benchmarks included as standard
  • A live walkthrough so your team knows exactly what to do next
14 daysstandard delivery
100%human reviewed

Audit types

Choose the audit that matches your situation

Most audits start with a trigger. Pick yours and we focus the review on the questions that matter.

Full SEO audit

Technical, content, links, local and AI search for sites planning a growth push.

Traffic-drop recovery

Core update, penalty or technical regression: we find the cause and the recovery path.

Pre and post-migration

Redirect maps, staging crawls and launch checks so a redesign does not cost rankings.

Ecommerce audit

Faceted navigation, category templates, Product schema and crawl budget for large catalogues.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

What’s included

What our SEO audit checks

Five areas, each reviewed by a specialist and benchmarked against the sites ranking above you.

Technical health

Crawlability, rendering, indexation, sitemaps, robots.txt, redirects, canonicals, mobile and Core Web Vitals.

On-page and content

Titles, metas, headings, intent match, thin and duplicate pages, keyword cannibalisation and content gaps.

Links and authority

Backlink quality, toxic patterns, lost links, internal linking and your authority gap versus competitors.

Local presence

Google Business Profile, NAP consistency, local citations and location pages for businesses that serve nearby customers.

AI search readiness

AI-crawler access, llms.txt, schema and entity signals, and how ChatGPT and AI Overviews describe your brand today.

Competitor benchmark

Keyword, content and link gaps against your top three organic competitors, with the pages they win that you could.

Not sure which of these you need?Book a free 30-minute call. We will name the three changes that would move your results fastest, even if you never hire us.

Deliverables

What you receive at the end of the audit

Practical outputs your team or ours can start working from the next day.

Audit report

A readable summary of what we found and why it matters, with screenshots and examples from your own site.

  • Executive summary
  • Findings by area
  • Evidence and examples

Issue sheet

Every issue in one spreadsheet with affected URLs, severity, the fix and how to test it.

  • Affected URLs
  • Severity
  • Fix instructions

Prioritised roadmap

Fixes ordered by impact × effort across the next 90 days, so the first sprint pays for the audit.

  • Quick wins
  • 30-60-90 day plan
  • Owner per task

Walkthrough call

A 60-minute session with your team and developers to go through findings and answer questions.

  • Live Q&A
  • Developer handover
  • Recording included
Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

How we work

How the SEO audit works

A standard audit takes two weeks; large and ecommerce sites take four to five.

  1. Kick-offDay 1
    We agree goals, the trigger for the audit and get read access to Search Console and analytics.
  2. Crawl and dataDays 2–5
    Full crawl, log sample, Search Console and analytics review, backlink and competitor data.
  3. Specialist reviewDays 5–10
    A senior specialist reviews every area and separates real problems from tool noise.
  4. RoadmapDays 10–13
    Findings are scored by impact and effort and turned into a 90-day plan.
  5. WalkthroughDay 14
    We present the audit to your team and hand over every file.

Tool vs human audit

Free audit tool vs professional SEO audit

Use both. A free tool tells you something is wrong; a professional audit tells you what to do about it.

Free audit toolProfessional SEO audit
CoverageOne page or a sample of pagesEvery indexable page, plus logs and Search Console
PrioritisationGeneric severity labelsImpact × effort scores for your business
ContextNo knowledge of your goals or competitorsBenchmarked against the sites above you
AI searchNot coveredAI-crawler access, schema, entity and citation checks
TimeMinutes2 weeks (4–5 for large sites)
CostFree Custom quote, one-off
Free and instantRun the free checker now, then let a specialist explain itOur free tool gives you an instant homepage score. Book a call and we will tell you which issues actually matter.

Deliverables

What you receive at the end of the audit

An executive summary of the biggest opportunities and risks, written for founders and marketing heads.

A prioritised fix list in a spreadsheet, with every issue rated by impact and effort, the affected URLs and how to fix it.

Developer tickets for technical fixes, ready to paste into Jira, Trello or Asana.

A content and keyword gap analysis showing which valuable searches competitors rank for and you do not.

A backlink and authority review comparing your link profile with the sites above you.

An AI visibility check showing whether ChatGPT, Gemini and Google AI Overviews mention you for key queries.

A recorded walkthrough and a live call to answer questions, so nothing is lost in translation.

Audit types

Which type of SEO audit do you need?

Audit typeBest forFocus
Full SEO auditMost businessesTechnical, content, links, local and AI visibility
Technical auditLarge or complex sitesCrawling, indexing, speed, architecture
Migration auditBefore and after a redesignURL mapping, redirects, indexing
Penalty or drop auditSudden traffic lossAlgorithm, manual action and technical causes
Local SEO auditSingle or multi-location businessesGoogle Business Profile, reviews, citations

Pricing

Clear, one-off pricing by site size

An SEO audit is a one-off project. The price depends on how many pages you have, how complex the platform is and whether you need ecommerce or migration depth.

  • Small sites Custom quote
  • Mid-size sites Custom quote
  • Large and ecommerce Custom quote
SEO audits Custom quoteOne-off, fixed quote
  • Audit report and issue sheet
  • 90-day prioritised roadmap
  • Walkthrough call
  • Competitor and AI benchmarks

Specialisms

Audits for every platform and industry

We adapt the checklist for your platform and market.

AI search is moving fastSee how you compare with the business ranking above youWe check AI crawler access, llms.txt, entity and schema signals in seconds.

FAQs

SEO Audit Services: frequently asked questions

Straight answers to what businesses ask us most.

Still have a question?Talk to a specialist. Book a free 30-minute call →
How much does an SEO audit cost?
Our SEO audits start Custom quote for small sites. Mid-size and large or ecommerce sites cost more because there are more templates, pages and data to review. You get a fixed quote before we start.
Can ChatGPT do an SEO audit?
ChatGPT can explain SEO concepts and review a page you paste in, but it cannot crawl your whole site, read your Search Console data, check server logs or compare you with competitors. Use it for quick questions; use a professional audit for decisions.
How often should I audit my website?
Once a year for most sites, and always before a redesign or migration, after a sudden traffic drop, or when you enter a new market. Sites with frequent releases benefit from a lighter quarterly check.
Do you fix the issues too?
Yes, if you want us to. Many clients hand the roadmap to their own developers; others ask us to implement it as part of an SEO retainer or a one-off fix sprint.
What access do you need?
Read access to Google Search Console and Google Analytics 4 is enough to start. Server logs, CMS access and backlink tool exports help for deeper audits but are optional.
Is SEO still worth it in 2026?
Yes. Organic search remains one of the largest sources of qualified traffic, and AI engines such as Google AI Overviews and ChatGPT cite the same well-optimised pages. An audit shows how much of that opportunity your site is missing.
How long does an SEO audit take?
Most audits take 10–14 working days, depending on site size.
Will you implement the fixes?
We can, through a monthly SEO plan or a one-off sprint, or your team can use our tickets.

Related services

Services that work alongside an SEO audit

Technical SEO Services

Engineer-led fixes for crawlability, speed, schema and migrations.

SEO Services

Turn your audit roadmap into a monthly growth programme.

Free SEO Audit Tool

An instant homepage check before you order a full audit.

Free SEO audit preview

Get your free audit preview before you commit

Tell us about your site. Within 48 hours a specialist sends the three highest-impact issues we can see from the outside, so you know what a full audit would uncover.

  • Free, with no obligation to hire us
  • A personal video walkthrough, not an auto-generated PDF

Claim your free audit preview

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