Ecommerce SEO Services That Grow Organic Revenue
Category pages that rank, product pages that convert, filters that do not create thousands of duplicate URLs, and marketplace listings that sell. We report organic revenue, not just traffic.
- Store + marketplace
Ecommerce SEO Services, explained
What are ecommerce SEO services?
Online stores live or die on category pages. Shoppers search for “cotton kurtas for women” far more often than for a single product name, so the category page is usually the one that should rank. As an ecommerce SEO company in India we fix templates at scale, so one change improves every category and product at once, and we measure success in GA4 ecommerce revenue.
- Faceted navigation rules that stop filter URLs from wasting crawl budget
- Category, product and buying-guide content mapped to non-brand searches
- Store and marketplace SEO planned together, not in silos
What’s included
Ecommerce SEO services for stores and marketplaces
Seven workstreams, matched to how shoppers actually search and buy.
Technical and faceted navigation
Filter URLs for colour, size and price handled with canonicals, noindex rules and crawl controls; speed and mobile fixed at template level.
Category and product page SEO
Titles, headings, copy, internal links and images on category and product templates, written for how shoppers search.
Product schema and rich results
Product, Offer, Review and Breadcrumb structured data so prices, stock and ratings show in Google results.
Keyword mapping and buying guides
Non-brand product terms mapped to categories, plus buying guides and comparisons that link to the products.
Ecommerce CRO
Product page layout, trust signals, delivery information and checkout friction, tested to turn organic visits into orders.
Digital PR
Gift guides, product round-ups and data stories that earn links and coverage for your categories.
Marketplace SEO
Amazon, Flipkart and Myntra listing titles, bullets, images, A+ content, reviews and pricing strategy.
Platforms
Platform-specific fixes for your store
The top three fixes we make most often on each platform.
Shopify
Duplicate /collections/…/products/ URLs, theme speed and app bloat, and structured data gaps in the default theme.
WooCommerce
Attribute and tag archives, plugin conflicts slowing pages, and product variation URLs.
Magento / Adobe Commerce
Layered navigation parameters, crawl budget on large catalogues, and full-page cache settings.
Custom and headless
JavaScript rendering, server-side rendering for category pages, and sitemap generation.
Marketplace SEO
Amazon, Flipkart and Myntra listing optimisation
Many Indian shoppers start on a marketplace, not Google. Marketplace search rewards relevance, conversion rate, reviews and sales velocity, so listing optimisation is a mix of SEO and merchandising. We optimise titles and bullets for marketplace search terms, improve images and A+ content, set up review programmes and align pricing and stock so listings keep their rank.
Running store and marketplace SEO together means your product data, keywords and reviews strengthen each other rather than compete.
How we work
Our ecommerce SEO process
Built for catalogues with hundreds or hundreds of thousands of SKUs.
- Catalogue auditWeeks 1–2Crawl, faceted URL analysis, template review, GA4 revenue by landing page and marketplace listing review.
- Keyword-to-category mapWeek 3Every category and buying guide gets its target searches; gaps become new category or guide pages.
- Templates fixed at scaleWeeks 3–8Category, product and filter templates fixed once, improving every page that uses them.
- Content and linksMonthlyCategory copy, buying guides, gift guides and digital PR on an agreed calendar.
- Revenue reportingMonthlyOrganic sessions, orders and revenue by category from GA4, with next month’s plan.
Faceted navigation
Our rules for filters and faceted URLs
Filters help shoppers but can create millions of near-duplicate URLs. These are the rules we apply, then verify in Search Console.
| Filter type | Example | What we do | Why |
|---|---|---|---|
| High-demand single filter | /kurtas/cotton/ | Indexable page with its own title, copy and internal links | People search for it, so it deserves to rank |
| Low-demand single filter | /kurtas/?colour=mustard | Canonical to the parent category | Too little demand to justify its own page |
| Multiple filters combined | /kurtas/?colour=red&size=m&fabric=silk | Noindex, follow; excluded from sitemaps | Endless combinations waste crawl budget |
| Sort and view options | ?sort=price-asc, ?view=grid | Canonical to the unsorted URL; parameter ignored | Same products in a different order |
| Price ranges | ?price=500-1000 | Blocked from crawling unless there is clear search demand | Infinite ranges create infinite URLs |
| Pagination | /kurtas/page/2/ | Self-canonical, linked in sequence, products crawlable | Deep products must stay discoverable |
We confirm each rule with log files and the Search Console page indexing report after launch.
Why BrandMarkerting
Generic SEO vs ecommerce SEO done properly
Stores need different priorities from service businesses.
| Generic SEO retainer | BrandMarkerting ecommerce SEO | |
|---|---|---|
| Focus pages | Homepage and blog posts | Category, product and buying-guide pages |
| Filters | Ignored, creating duplicate URLs | Faceted navigation rules and crawl control |
| Rich results | Basic schema | Product, Offer, Review and Breadcrumb schema |
| Marketplaces | Out of scope | Amazon, Flipkart and Myntra optimised together |
| Reporting | Traffic and rankings | Orders and revenue by category from GA4 |
Category pages
Why category pages drive most ecommerce SEO revenue
Shoppers search for categories far more often than individual products: “cotton kurtas for women”, “running shoes under 3000”, “organic face wash”. Category pages match those searches, so they usually bring the largest share of organic revenue.
We optimise them with intent-matched titles and headings, short helpful introductions, filters that create useful indexable pages only where demand exists, internal links between related categories and buying-guide content placed below the product grid. For large catalogues we prioritise categories by search demand and margin, so effort goes where it pays.
Product pages
Product page SEO that also lifts conversion
Unique descriptions
Original copy instead of manufacturer text, written around how buyers compare products.
Reviews and Q&A
Customer reviews and answers that add fresh, keyword-rich content and trust.
Product schema
Price, availability and rating markup for rich results and Merchant listings.
Fast media
Compressed images and video that keep pages quick on mobile.
Smart internal links
Related products, accessories and categories that spread authority.
Out-of-stock handling
Keeping temporarily unavailable pages live and redirecting discontinued ones properly.
Faceted navigation
Faceted navigation and crawl control
Filters for size, colour, price and brand are great for shoppers but can create millions of URL combinations. Left unmanaged, they waste crawl budget and create duplicate content. We decide which filter combinations deserve their own indexable pages, because people actually search for them, and control the rest with canonical tags, robots rules and clean internal linking.
Platforms
Ecommerce SEO by platform
| Platform | Common strengths | Common SEO issues |
|---|---|---|
| Shopify | Reliable hosting, easy management | Duplicate collection URLs, limited URL control, app bloat |
| WooCommerce | Full flexibility | Plugin conflicts, slow hosting, tag and attribute bloat |
| Magento / Adobe Commerce | Built for large catalogues | Complex faceting, heavy pages |
| Custom headless builds | Speed and design freedom | JavaScript rendering, missing basics like sitemaps |
Pricing
Ecommerce SEO priced by catalogue and platform
The price depends on how many SKUs and categories you have, your platform, and whether marketplace SEO is included.
- Up to 500 SKUs Custom quote
- 500–5,000 SKUs Custom quote
- Enterprise cataloguesCustom quote
See the ecommerce tier on our SEO packages page.
- Catalogue and faceted URL audit
- Category and product templates
- Buying guides and digital PR
- GA4 revenue reporting
Specialisms
Ecommerce SEO by category
Different categories, different search behaviour.
- Fashion and apparel
- Beauty and personal care
- Electronics
- Home and décor
- Food and FMCG
- Ecommerce and D2C agency
- Shopify development
- CRO services
FAQs
Ecommerce SEO Services: frequently asked questions
Straight answers to what businesses ask us most.
How long does ecommerce SEO take?
Do you write product descriptions?
How do you handle out-of-stock pages?
How do you stop filters creating duplicate content?
Can ChatGPT do ecommerce SEO?
Do you work on international ecommerce sites?
How do you report ecommerce SEO results?
Should I focus on marketplace SEO or my own store?
Does marketplace selling affect my store’s SEO?
How do you measure ecommerce SEO?
Related services
Services that work alongside ecommerce SEO
Ecommerce Digital Marketing Agency
SEO, ads, social and CRO for D2C brands in one team.
Free ecommerce SEO audit
Get your free ecommerce SEO audit before peak season
Tell us about your store. Within 48 hours a specialist sends your top category, product and faceted-navigation issues, with the revenue they are likely costing you.
- Free, with no obligation to hire us
- A personal video walkthrough, not an auto-generated PDF
Claim your free store audit
We reply within one working day. Your details are never shared.