PPC Management Pricing
Management Custom quote a month · you keep 100% ad-account ownership. Compare fee models, see packages by ad spend and estimate your fee before you talk to anyone.
- Ad spend paid directly by you
- No hidden mark-ups
Pricing at a glance
How much does PPC management cost in India?
Four of the top results for this question are cost guides rather than price lists, because the right fee depends on your budget and platforms. This page explains both, then shows our packages.
Fee models
What is a PPC fee, and which model is right?
A PPC fee pays for strategy, setup, daily management, creative testing and reporting. It is separate from the money you pay Google or Meta for clicks.
| Fee model | How it works | Best for | Our option |
|---|---|---|---|
| Flat retainer | Fixed monthly fee for an agreed scope | Ad spend under about ₹3 lakh a month | Yes, Custom quote |
| Hourly | Billed per hour worked | One-off audits and fixes | Audits only |
| Performance or hybrid | Base fee plus a bonus on leads, sales or ROAS | Mature accounts with clean tracking | On request after 3 months |
PPC packages
PPC management packages by ad spend
Pick a plan by budget and platforms.
Starter
Ad spend up to ₹1 lakh a month
- 1 platform (Google or Meta)
- Conversion tracking setup
- Monthly optimisation report
Growth
Ad spend ₹1–3 lakh a month
- 2 platforms
- Weekly optimisation
- Landing page recommendations
- Fortnightly calls
Advanced
Ad spend ₹3–10 lakh a month
- 3+ platforms incl. Shopping and YouTube
- Creative testing programme
- Offline conversion import
- Weekly dashboard
Enterprise
Ad spend above ₹10 lakh a month
- Multi-market campaigns
- Attribution and incrementality tests
- Dedicated team
- Weekly calls
Fees exclude ad spend and 18% GST. Last updated October 2026.
Every plan
What every PPC plan includes
Standard in every package.
Account audit
A full review of existing campaigns and tracking.
Conversion tracking
GA4, tags, call tracking and offline conversions.
Campaign management
Bids, budgets, keywords, audiences and negatives.
Ad copy and testing
New ads tested every month.
Your ad accounts
Accounts stay in your name, with full access.
Reporting
Leads, cost per lead and ROAS in plain language.
Platforms
How much does a Google Ads or Facebook ads agency cost?
Platform add-ons and typical management fees.
Google Ads
Search, Shopping, Performance Max and YouTube. Typically ₹20,000–₹1,50,000 a month to manage in India.
Facebook and Instagram ads
Creative-led campaigns. Typically ₹15,000–₹1,00,000 a month to manage.
Price factors
What changes the cost of PPC management?
The four factors behind every quote.
Ad spend
Bigger budgets mean more campaigns, testing and monitoring.
Platforms
Each platform adds setup, creative and reporting.
Campaign complexity
Shopping feeds, many locations or products add work.
Creative needs
Video and frequent new creative increase the scope.
Estimator
How much should I budget for PPC management?
Enter your ad spend and platforms to estimate the management fee.
Typical monthly management fee in India, separate from your ad spend and excluding 18% GST.
Get my PPC quote →Ranges reflect typical Indian agency fees (October 2026). A Google Ads budget calculator is coming to our free tools.
Not included
What is not included in PPC management fees?
So your invoice holds no surprises.
| Item | How it is billed |
|---|---|
| Ad spend | Paid directly to Google, Meta and others from your card |
| GST | 18% on management fees |
| Creative shoots | Photo and video production quoted separately |
| Landing page builds | Beyond plan scope, quoted as a project |
| Third-party tools | Call tracking or feed tools billed at cost |
Minimum spend
What is the minimum ad spend for PPC?
You can start Google or Meta ads with any budget, but below about ₹30,000 a month, campaigns gather data slowly and management fees become a large share of total cost. For most businesses we recommend at least ₹30,000–₹50,000 a month in ad spend for search campaigns, and enough for the platform to record 30 or more conversions a month for automated bidding to work well.
If your budget is smaller, local SEO or a single focused campaign may give better returns first. We will tell you honestly on the call.
How we work
How PPC onboarding works
Live in two to three weeks.
- AuditWeek 1Existing accounts, tracking and competitors.
- ProposalWithin 2 daysPlan, fee model and targets in writing.
- SetupWeek 2Tracking, structure, audiences and creative.
- LaunchWeek 3Campaigns live with daily checks.
- OptimiseWeeklyBids, ads and budgets improved.
Pricing
More pricing guides
Detailed prices by service.
FAQs
PPC management pricing: frequently asked questions
Straight answers to what businesses ask us most.
What is a PPC fee?
How much does a Google Ads agency cost?
How much does a Facebook ads agency cost?
Is there a setup fee?
Who owns the ad account?
Related services
Related services
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