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6sector playbooks

Industries We Serve

Every sector buys differently and follows different rules. Our playbooks for healthcare, real estate, education, ecommerce, financial services and SaaS combine the right channels with the compliance knowledge your category needs.

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Industries We Serve, explained

Marketing shaped by your sector

The short answerBrandMarkerting builds digital marketing programmes for six sectors: healthcare, real estate, education, ecommerce and D2C, financial services and SaaS. Each playbook covers the channels that work, the compliance rules that apply and the metrics that matter, from cost per appointment to pipeline and ROAS.

A hospital, a real estate developer and a SaaS company may all need search and ads, but what they measure, how long buyers take to decide and what they are allowed to say are completely different. Starting from a sector playbook saves months of trial and error.

Channel mix proven in your category
Compliance with medical, RERA, SEBI, RBI and IRDAI rules where relevant
Reporting on the metric your business runs on

6sector playbooks

Sectors

Choose your industry

Each page explains the approach, channels and results for that sector.

Healthcare

Hospitals, clinics and diagnostics: patient acquisition within medical advertising rules.

Healthcare marketing →

Real estate

Developers and brokers: leads to site visits, with RERA-compliant creative.

Real estate marketing →

Education

Schools, colleges, coaching and EdTech: enrolments through every admission season.

Education marketing →

Ecommerce and D2C

Online brands: profitable growth on unit economics.

Ecommerce marketing →

Financial services

Banks, NBFCs, insurers and fintech: compliant acquisition and trust.

Financial services marketing →

SaaS

B2B software: pipeline from search, AI answers and LinkedIn.

SaaS marketing →

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Compared

How our playbooks differ by sector

What we measure and what we watch for.

Sector	Core metric	Lead channels	Rules we follow
Healthcare	Cost per appointment	Local SEO, search ads, reviews	Medical advertising norms, patient privacy
Real estate	Cost per site visit	Search ads, Meta lead forms, portals	RERA numbers and disclosures
Education	Cost per enrolment	Search, Instagram, YouTube	Fair claims on results and placements
Ecommerce and D2C	Contribution margin and ROAS	Meta, Shopping, retention	Consumer protection, pricing display
Financial services	Cost per funded account	Content, AI answers, search	SEBI, RBI, IRDAI and AMFI guidelines
SaaS	Pipeline and CAC payback	Comparison content, LinkedIn, reviews	Data protection, claims substantiation

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How we work

How we work with every sector

Same process, sector-specific detail.

AuditWeek 1
Website, channels and competitors.
PlanWeek 2
Channels, budget and targets in writing.
LaunchWeeks 2–4
Tracking, campaigns and content live.
OptimiseMonthly
Test, improve and scale what works.
ReportMonthly
Leads and revenue reviewed on a call.

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Services

Services used across our sectors

The building blocks of every playbook.

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FAQs

Industries We Serve: frequently asked questions

Straight answers to what businesses ask us most.

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Do you only work with these six industries?

These are our deepest playbooks, but we also work with B2B manufacturers, professional services, hospitality and other sectors. The free audit tells us quickly whether we are a good fit.

Do you handle compliance for regulated sectors?

Yes. Healthcare, real estate and financial services campaigns go through a compliance checklist before launch, and we work with your legal or compliance team on approvals.

Do you work with competitors in the same industry?

We avoid working with direct competitors in the same city and category at the same time.

Can you show case studies from my sector?

Yes. See our case studies, or ask on a call for examples closest to your business.

Related services

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All services

Every service we offer.

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Locations

City teams and local expertise.

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Case studies

Results by sector.

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