Conversion Rate Optimization Services

Get more customers from the traffic you already pay for. We research why visitors leave, test changes that fix it, and roll out the winners, with a committed number of experiments every month and results measured in revenue.

GA4, VWO and Clarity
₹ pricing, no long contracts

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Conversion Rate Optimization Services, explained

What are CRO services?

The short answerConversion rate optimization (CRO) services help more of your existing visitors become customers, leads or sign-ups, without buying more traffic. They combine analytics and funnel analysis, heatmaps and session recordings, user research, A/B and multivariate testing, and improvements to landing pages, forms, copy, calls to action and checkout.

CRO is the cheapest growth lever most businesses ignore. If 100,000 people visit your site each month and 1.5% convert, lifting that to 2% means a third more customers from the same ad and SEO spend. As a CRO agency in India, we run a research-led programme with a fixed test velocity, so improvements keep compounding month after month.

Research before tests: analytics, heatmaps, recordings and surveys
A committed number of experiments every month
Results measured in conversions and revenue, with statistical confidence

What’s included

What our CRO services include

Six parts of a research-led optimisation programme.

CRO audit

A review of your funnel, pages, forms, speed and trust signals against conversion best practice.

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Analytics and funnel analysis

GA4 funnels and segments that show exactly where and for whom visitors drop off.

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Heatmaps and recordings

Microsoft Clarity or Hotjar recordings, scroll and click maps to see how people really use your pages.

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A/B and multivariate testing

Prioritised experiments on headlines, layouts, forms, pricing display and checkout, run to statistical confidence.

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Landing page and checkout design

New page and checkout designs built from test learnings, ready for your developers or built by us.

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Copy and CTA

Value propositions, headlines, objection handling and calls to action written to convert.

Content writing →

Not sure which of these you need?Book a free 30-minute call. We will name the three changes that would move your results fastest, even if you never hire us.

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Our method

Our 4-step CRO method

A loop, not a one-off project. Each cycle feeds the next.

Discover Step 1Analytics, heatmaps, recordings, surveys and competitor reviews reveal where and why visitors drop off.
Hypothesise Step 2Each problem becomes a testable hypothesis, scored by expected impact, confidence and effort.
Test Step 3A/B or multivariate tests run until they reach statistical confidence and a full business cycle.
Implement and iterate Step 4Winners are rolled out permanently; learnings from every test, including losers, shape the next round.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

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Revenue maths

What +0.5% conversion is worth

A worked example. Swap in your own numbers on a call.

Take an online store with 50,000 visits a month, a conversion rate of 1.5% and an average order value of ₹2,000. That is 750 orders and ₹15 lakh in monthly revenue.

Lift conversion by half a percentage point to 2.0% and the same traffic produces 1,000 orders and ₹20 lakh a month. That is ₹5 lakh more every month, or ₹60 lakh a year, with no extra ad spend. For a lead-generation business, the same maths applies to enquiries and the value of a closed deal.

CTR (click-through rate) measures how many people click an ad or link; CVR (conversion rate) measures how many visitors complete the goal once they arrive. CRO focuses on CVR, and makes every rupee spent on CTR work harder.

Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

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Test gallery

Examples of tests that won

Anonymised before-and-after tests from client programmes.

Delivery date above the fold

Form cut from 9 to 4 fields

Reviews moved near CTA

COD and returns badges at checkout

Want a plan you can take to your team?Get a written proposal with scope, timeline and quote within 2 working days.

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How we work

How a CRO programme runs

Results usually start within the first 90 days.

Audit and trackingWeeks 1–2
Funnel audit and tracking fixes so every test is measured correctly.
ResearchWeeks 2–4
Heatmaps, recordings, surveys and user interviews.
RoadmapWeek 4
A prioritised backlog of hypotheses scored by impact and effort.
TestingMonthly
A committed number of tests launched, monitored and concluded.
Roll-out and reportMonthly
Winners implemented and a revenue impact report shared.

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Tool stack

The CRO tools we use

Licences included where needed.

GAGoogle Analytics 4Funnels and segments
VWVWOA/B testing
MCMicrosoft ClarityHeatmaps and recordings
HHotjarSurveys and feedback
OOptimizelyEnterprise testing
GTGoogle Tag ManagerEvent tracking
LSLooker StudioReporting
FFigmaVariant design

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

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Pricing

CRO pricing in rupees

Pricing depends on your traffic, how many tests run each month and whether we design and build the variants. CRO usually pays for itself quickly once tests start winning.

CRO audit (one-off) Custom quote
Custom quote
Custom quote

CRO programmes Custom quoteNo long-term contract

Audit and tracking fixes
Heatmaps and recordings
Committed monthly tests
Revenue impact reporting

Specialisms

CRO for your business type

Different funnels, different tests.

See where your website stands todayPages, authority, traffic and domain age in seconds.

FAQs

Conversion Rate Optimization Services: frequently asked questions

Straight answers to what businesses ask us most.

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How much does CRO cost in India?

CRO audits start Custom quote, and ongoing programmes Custom quote per month, depending on traffic, test volume and whether we design and build variants. See the pricing tiers above.

What is CTR vs CVR?

CTR (click-through rate) is the share of people who click an ad or link. CVR (conversion rate) is the share of visitors who complete a goal such as a purchase or enquiry. CRO improves CVR.

What is the best CRO software?

For most businesses: Google Analytics 4 for funnels, Microsoft Clarity or Hotjar for heatmaps and recordings, and VWO or Optimizely for A/B testing. The process matters more than the tool.

How much traffic do I need for A/B testing?

As a rule of thumb, a page needs a few hundred conversions a month for reliable A/B tests. Lower-traffic sites can still benefit from research-led changes and before-and-after measurement.

How long does an A/B test run?

Usually two to four weeks: long enough to reach statistical confidence and cover full weekly buying cycles. We never stop tests early because a result looks good.

Will CRO hurt my SEO?

No. Tests use proper methods such as client-side changes or canonicalised variants, and winning changes usually improve engagement signals that support SEO.

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