Facebook & Instagram Ads Agency

Meta ads that scale profitably. We build the offer and audience strategy, produce and test creative every week, set up Pixel and Conversions API tracking that survives iOS privacy changes, and scale what works across Facebook, Instagram, Reels and WhatsApp.

Creative tested weekly
You own the ad account

Free ads readiness checkIs your Meta Pixel installed and firing?See your tracking stack, landing page basics and a link to the ads you are running in the Meta Ad Library.

Facebook & Instagram Ads Management, explained

What does a Facebook ads agency do?

The short answerA Facebook ads agency plans, creates and manages your advertising on Meta’s platforms: Facebook, Instagram, Messenger and WhatsApp. It sets the audience and offer strategy, produces and tests ad creative, builds the campaign structure, installs Pixel and Conversions API tracking, and optimises for sales or leads at a profitable cost.

Meta rewards advertisers who feed it good creative and clean conversion data. Most underperforming accounts have the same problems: one or two tired ads, broken tracking after iOS changes, and too many small ad sets competing with each other. As a Meta ads agency in India working with D2C brands and lead-generation businesses, we fix those first, then scale.

Pixel plus Conversions API for accurate attribution
New creative tested every week, including Reels and UGC
Lead forms connected to WhatsApp and your CRM for fast follow-up

What’s included

What our Meta ads management includes

Six parts, from strategy to reporting.

Audience and offer strategy

Who to reach, what to offer and why they should act now, built from your customer data and competitor ads.

See competitor ads →

Creative production and testing

Static, carousel, Reels and UGC-style videos, produced in batches and tested every week.

Social media marketing →

Campaign structure

Advantage+ and manual campaigns organised so budget flows to winners instead of being split across tiny ad sets.

Get an audit →

Pixel and Conversions API

Browser and server-side tracking, event deduplication and aggregated event set-up for accurate results after iOS changes.

Check your tracking free →

Lead forms and WhatsApp flows

Instant forms, click-to-WhatsApp ads and automated follow-ups that contact leads within minutes.

Talk to us →

Reporting

Weekly performance notes and a monthly report on spend, purchases or leads, CPA, ROAS and creative winners.

See pricing →

Not sure which of these you need?Book a free 30-minute call. We will name the three changes that would move your results fastest, even if you never hire us.

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Account structure

How we structure Meta ad accounts

Meta campaigns have three levels. Our rules at each level keep budget flowing to what works.

Campaign Objective and budgetOne clear objective per campaign (sales, leads or traffic). Campaign budget optimisation on, so Meta moves spend to the best ad sets automatically.
Ad set Audience, placements, scheduleFew, broad ad sets rather than many narrow ones. Advantage+ audiences with your customer lists as signals; exclusions for existing customers where relevant.
Ad Creative and copyThree to six live ads per ad set, refreshed weekly. Winners are moved to scaling campaigns; losers are paused after a fair test.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

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Creative testing

The 3-2-2 creative testing method, our way

The 3-2-2 method tests three creatives, two primary texts and two headlines in one ad, letting Meta find the best combination.

We use 3-2-2 as the starting point for every new concept, then add two rules of our own. First, each test changes one big idea at a time, such as a new hook, offer or format, so we learn why something wins, not just that it won. Second, every winning concept is reproduced in at least three formats (static, Reel and carousel) before it is scaled, because Meta now places ads across Feed, Stories, Reels and WhatsApp Status.

A typical month produces 15–30 new creatives for a growing D2C brand: UGC-style videos, founder stories, product demos, testimonials and offer-led statics. We track hook rate, hold rate, click-through rate and cost per result for each, and share a creative leaderboard in the monthly report.

Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

Start this week →

By goal

Meta ads by business goal

The structure, creative and tracking change with the goal.

D2C sales

Advantage+ shopping, catalogue ads and offer-led creative, measured by ROAS.

Ecommerce marketing →

Lead generation

Instant forms or landing pages, lead scoring and fast WhatsApp follow-up.

Real estate →

App installs

App campaigns optimised for in-app events, not just installs.

SaaS marketing →

Local footfall

Radius targeting, store visit objectives and offers for clinics, restaurants and stores.

Local SEO services →

Want a plan you can take to your team?Get a written proposal with scope, timeline and quote within 2 working days.

Get a proposal →

How we work

Our Meta ads process

Tracking first, then creative, then scale.

AuditWeek 1
Account structure, Pixel and CAPI events, audiences, creative fatigue and landing pages.
Tracking fixWeeks 1–2
Conversions API, event deduplication and domain verification set up correctly.
Creative sprintWeeks 2–3
A first batch of new concepts in static, Reel and carousel formats.
TestWeeks 3–6
3-2-2 tests and audience signals, with winners moved to scaling campaigns.
ScaleMonthly
Budgets raised on proven campaigns and fresh creative every week to prevent fatigue.

Reserve my slot →

India benchmarks

What Facebook and Instagram ads cost in India

Typical ranges we see across Indian accounts. Your costs depend on audience, season, creative and offer.

Industry	Typical CPM	Typical cost per lead or sale

Ranges to be filled from BrandMarkerting’s own account data before publishing.

Your competitors are not waitingSee the ads your competitors are running right nowThe Meta Ad Library shows every active ad. We will review your competitors’ ads with you on a free call.

Review competitor ads with me →

Tracking

Pixel, Conversions API and tracking after iOS changes

If Meta cannot see your conversions, it cannot find more buyers. This is how we set tracking up.

Since Apple’s App Tracking Transparency changes, the browser-based Meta Pixel misses a large share of conversions, especially from iPhone users. Meta then under-reports results and optimises towards the wrong people. The fix is to send the same events from your server as well, through the Conversions API (CAPI).

Pixel and CAPI together: events sent from the browser and the server, with event IDs so Meta removes duplicates.
Event match quality: hashed email and phone sent with each event (with consent) to improve matching, aiming for a match score of 6 or more.
Domain verification and event priority: set in Business Manager so the most valuable events are prioritised.
Offline and CRM events: qualified leads and closed sales sent back to Meta, so lead campaigns optimise for quality, not just form fills.
Shopify, WooCommerce and custom sites: native integrations where they work, Google Tag Manager server-side where they do not.

We check tracking in the first week of every engagement. In most audits, fixing it alone improves reported ROAS and lowers cost per result within weeks.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

Ask a specialist →

Creative formats

Creative formats that work for Indian audiences

What we produce most often, and when each format earns its place.

UGC-style Reels

Real customers or creators using the product, shot on phones. Usually our lowest cost per purchase for D2C.

Founder and expert videos

A face explaining why the product exists or how a service works. Builds trust for high-consideration buys.

Offer-led statics

Clear price, benefit and deadline. Strong for retargeting and sale periods.

Catalogue and carousel ads

Dynamic product ads for stores with many SKUs, matched to what each person viewed.

Testimonial and review ads

Ratings, screenshots and short quotes. Effective in competitive categories.

Click-to-WhatsApp ads

Start a chat instead of a form, with automated replies. Popular for real estate, education and clinics.

Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

Start this week →

Pricing

Meta ads management fees

Small businesses typically start with a fixed monthly package; growing D2C brands usually choose a fee linked to ad spend that includes creative production. Ad spend is paid directly to Meta from your account.

See fee models on our PPC management pricing page.

Meta ads management Custom quoteCreative production optional

Pixel and Conversions API set-up
Weekly creative testing
Lead and WhatsApp flows
Monthly report and call

Specialisms

Meta ads for your industry

Proven structures and creative angles by industry.

Free website checkIs your landing page fast enough for Meta traffic?Speed, page weight, mobile view, forms and calls to action, checked in seconds.

FAQs

Facebook & Instagram Ads Management: frequently asked questions

Straight answers to what businesses ask us most.

Still have a question?Talk to a specialist. Book a free 30-minute call →

How much do Facebook ads cost per 1,000 views in India?

CPMs in India vary widely by audience and season, commonly from under ₹100 to several hundred rupees for competitive audiences. What matters more is cost per lead or sale, which good creative and tracking can reduce significantly.

What is the 3-2-2 method for Facebook ads?

It is a testing set-up using three creatives, two primary texts and two headlines in one ad, so Meta can test combinations and find a winner. We use it to test new concepts, then rebuild winners in several formats before scaling.

Can you run Instagram-only campaigns?

Yes. Placements can be limited to Instagram Feed, Stories and Reels, although letting Meta use all placements usually lowers costs. We test both.

Who owns the ad account?

You do. We work inside your Business Manager with partner access. Your Pixel, audiences and data stay yours if you leave.

Do you produce the ad creative?

Yes. Our team writes scripts, briefs creators, shoots and edits static, carousel and Reel creative. You can also supply your own assets and we will edit and test them.

Should we use Advantage+ campaigns?

Often, yes, especially for D2C stores with good conversion data. We still run manual campaigns alongside them for tighter control of offers, audiences and creative tests.

How fast can we scale?

Once a campaign holds its target for one to two weeks, we raise budgets by about 20% every few days and keep adding fresh creative so performance holds. Doubling spend usually takes four to eight weeks.

Why are my Facebook ads results worse since iOS 14?

Apple’s privacy changes reduced browser tracking, so Meta under-reports conversions and bids worse. Setting up the Conversions API restores much of that data and usually improves results.

Related services

Services that work alongside Meta ads

Social Media Marketing Services

Organic content, Reels and community management.

Explore social media →

PPC Services

Meta, Google, LinkedIn and YouTube in one plan.

Explore PPC →

Ecommerce Digital Marketing Agency

Full-funnel growth for D2C brands.

Explore ecommerce marketing →

Free Meta ads audit

Get your free Meta ads audit before you raise your budget

Tell us about your account. Within 48 hours a Meta ads specialist sends your tracking gaps, creative fatigue issues and three changes to lower your cost per result.

Free, with no obligation to hire us
A personal video walkthrough, not an auto-generated PDF

Claim your free Meta ads audit

We reply within one working day. Your details are never shared.

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