Google Ads Agency & Management Services

A Google Partner team that plans, builds and manages Search, Performance Max, Shopping, Display, YouTube and Demand Gen campaigns for leads and revenue. Transparent fees, weekly optimisation, and the account always stays in your name.

Listed in Google Partners Directory
No spend mark-up

Free ads readiness checkIs your website ready for paid ads?See your tracking stack, landing page basics and links to the ads you are running now.

Google Ads Management, explained

What does a Google Ads agency do?

The short answerA Google Ads agency plans, sets up, manages and optimises your campaigns on Google: Search, Performance Max, Shopping, Display, YouTube and Demand Gen. It handles keyword research, account structure, conversion tracking, ad copy and landing pages, bids, budgets and negative keywords, and reports on leads, sales and return on ad spend.

Running Google Ads yourself is possible, but the platform rewards constant attention: search terms change daily, smart bidding needs clean conversion data and Performance Max needs good inputs to avoid wasting budget. As a Google Ads agency in India with Google Partner status, we bring the tools, routines and cross-account experience that are hard to build in-house.

Enhanced conversions and offline imports so bidding optimises for real leads
Search-term reviews and negatives every week
Clear fees, no hidden mark-up on your spend

GooglePartner certified team

Campaign types

Google Ads campaign types we manage

Matched to your goal, catalogue and budget.

Search

Text ads for high-intent searches, the backbone of most lead-generation accounts.

Performance Max

Google’s AI-driven campaigns across all inventory, fed with strong assets, audience signals and clean conversion data.

Shopping

Product listing ads from an optimised Merchant Center feed, segmented by margin.

Display

Remarketing and prospecting with responsive display ads on the Google Display Network.

YouTube

Skippable, in-feed and Shorts ads for awareness and conversions.

Demand Gen

Visual ads across YouTube, Discover and Gmail to create demand before people search.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

Ask a specialist →

What’s included

What our Google Ads management includes

Everything needed to run a profitable account, every week.

Strategy and research

Goals, margins, keyword research, competitor ads and a channel plan before any money is spent.

PPC services →

Setup and tracking

GTM, GA4, enhanced conversions, call tracking and offline conversion imports from your CRM.

Check your tracking free →

Ads and landing pages

Responsive search ads, assets, video and landing pages matched to every ad group’s intent.

CRO services →

Bids, budget and negatives

Smart bidding set-up (tCPA, tROAS), budget pacing and weekly negative keyword work.

Get an audit →

Weekly optimisation

Search terms, Quality Score, ad tests, audience and device adjustments, every week.

See our routine →

Monthly reporting

Spend, conversions, CPA, revenue and ROAS against target, with a call to agree next steps.

See pricing →

Not sure which of these you need?Book a free 30-minute call. We will name the three changes that would move your results fastest, even if you never hire us.

Get my free consultation →

Hiring checklist

How to choose a Google Ads agency: 6 checks

Use these with any agency. Here is how we answer each one.

Google Partner status

Fee model

Flat fee or % of spend, clearly stated. Our answer: both offered, no mark-up on spend.

Account ownership

The account must be yours. Our answer: always in your name, with manager access for us.

Industry case studies

Ask for results in your industry. Our answer: see our .

Tracking first

Good agencies fix measurement before scaling. Our answer: tracking audit in week one.

Reporting on outcomes

Leads and revenue, not just clicks. Our answer: CPA and ROAS against agreed targets.

Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

Start this week →

In-house vs agency

Managing Google Ads in-house vs with an agency

Both can work. This is how they compare for most growing businesses.

	In-house	Agency
Cost	A specialist salary plus tools	A monthly fee, tools included
Skills	One person’s experience	A team across many accounts and industries
Tools	Paid separately	Bid, tracking and reporting tools included
Speed to start	Hiring takes weeks or months	Audit and fixes in the first two weeks
Cover	Gaps during leave or turnover	Continuous cover from the team

Want a plan you can take to your team?Get a written proposal with scope, timeline and quote within 2 working days.

Get a proposal →

How we work

Our Google Ads process

From audit to scale in five clear steps.

AuditWeek 1
Account structure, tracking, search terms, Quality Score, Performance Max inputs and landing pages.
Rebuild trackingWeeks 1–2
Enhanced conversions, GA4 import, call tracking and offline conversions.
RestructureWeeks 2–3
Campaigns organised by intent and margin, with clean negatives and budgets.
TestWeeks 3–8
Ad copy, assets, landing pages, audiences and bid strategies tested in sequence.
ScaleMonthly
Budget moved to proven campaigns; new campaign types added when targets are hit.

Reserve my slot →

How pricing works

How Google Ads pricing works: auctions, Quality Score and CPC

Knowing how the auction works explains why some advertisers pay half as much for the same click.

Every time someone searches, Google runs an auction among advertisers bidding on matching keywords. Your position is decided by Ad Rank, which combines your bid with your Quality Score and the expected impact of ad assets. Quality Score, rated from 1 to 10, reflects expected click-through rate, ad relevance and landing page experience.

The practical result: an advertiser with a Quality Score of 8 can outrank a competitor with a score of 4 while paying a lower cost per click. That is why our weekly work focuses on tightly themed ad groups, relevant ad copy and fast, focused landing pages, not just bids.

Performance Max, managed properly

Performance Max uses Google’s AI to place ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. It works well when it is fed accurate conversion values, strong images and videos, audience signals from your customer lists and brand exclusions so it does not take credit for people already searching your name. We review its insights and asset performance every week and keep separate Search campaigns for your most valuable keywords.

Smart bidding needs clean data

Target CPA and target ROAS bidding optimise towards whatever you tell Google is a conversion. If form spam, page views or duplicate leads are counted, bidding learns the wrong thing. Enhanced conversions and offline imports from your CRM teach it to find the leads that become customers.

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

Ask a specialist →

Pricing

Clear Google Ads management fees

Choose a flat monthly fee or a percentage of ad spend. Ad spend goes straight to Google from your account; we never add a mark-up.

See both models on our PPC management pricing page.

Google Ads management Custom quoteOr X% of ad spend

Tracking set-up included
Weekly optimisation
Monthly report and call
Account stays in your name

Specialisms

Google Ads for your industry

Campaign structures we have refined by industry.

Free ads readiness checkCheck a competitor’s tracking and see their Google adsSee your tracking stack, landing page basics and links to the ads you are running now.

FAQs

Google Ads Management: frequently asked questions

Straight answers to what businesses ask us most.

Still have a question?Talk to a specialist. Book a free 30-minute call →

How much does a Google Ads agency cost?

Most agencies charge a flat monthly fee or a percentage of ad spend, typically 10–20%. Our management starts Custom quote per month or X% of spend. See PPC management pricing.

What are the 8 types of Google Ads campaigns?

Search, Performance Max, Shopping, Display, Video (YouTube), Demand Gen, App and Local or Smart campaigns. Most businesses need two or three, chosen by goal and budget.

Who owns the Google Ads account?

You do. We use your existing account or create one in your name and work through manager access. If you leave, the account, data and history stay with you.

How quickly will I see leads?

Clicks and leads start as soon as campaigns go live. Cost per lead usually stabilises within four to eight weeks once tracking data builds and tests finish.

Do you manage Performance Max?

Yes. We feed PMax with strong assets, audience signals, accurate conversion values and brand exclusions, and review insights weekly so it does not cannibalise branded search.

How much does Google Ads cost per 1,000 views?

For YouTube and Display, costs per thousand impressions in India commonly range from tens to a few hundred rupees depending on audience and format. Search ads are paid per click, not per view. We forecast costs for your market before launch.

Can you fix a Google Ads account that is losing money?

Yes. Most loss-making accounts suffer from broken conversion tracking, broad match without negatives or campaigns optimising for the wrong goal. Our audit pinpoints which, and the first fixes usually cut wasted spend within weeks.

What ad agency does Google use?

Google works with many agencies globally. For your business, what matters is Google Partner status, which you can verify in the Google Partners Directory, plus results in your industry.

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