PPC Services That Pay Back Every Rupee

Paid search, shopping, social and YouTube campaigns built for leads and revenue, not clicks. Google Partner and Meta Business Partner certified, with tracking you can trust and a weekly optimisation routine you can see.

You own every ad account

Free ads readiness checkIs your website ready for paid ads?See your tracking stack, landing page basics and links to the ads you are running now.

PPC Services, explained

What are PPC services?

The short answerPPC services plan, build and manage pay-per-click advertising, where you pay each time someone clicks your ad. A PPC agency handles keyword and audience research, campaign setup and bidding, ad copy and creative, landing pages, conversion tracking and ongoing optimisation across Google Ads, Meta, LinkedIn, YouTube and Amazon.

PPC is the fastest way to put your business in front of people who are ready to buy, and the fastest way to waste money if tracking and structure are wrong. As a PPC company in India we start every account by fixing measurement, so every rupee is tied to a lead, sale or call, then we optimise weekly against cost per acquisition and return on ad spend.

Conversion tracking with GA4, Google Tag Manager and server-side options
A documented weekly routine: search terms, negatives, bids, creative and budget pacing
Ad accounts in your name, with full access at all times

What’s included

What our PPC services include

Six parts of every PPC engagement, whatever the platform.

Keyword and audience research

High-intent search terms, negative lists, competitor ads and audience segments built from your customer data.

Google Ads management →

Campaign setup and bidding

Account structure, budgets, bid strategies (tCPA, tROAS, max conversions) and targeting set to your goals.

Get a PPC audit →

Ad copy and creative

Search ads, responsive display, video and social creative, with structured tests so winners are proven, not guessed.

Facebook ads agency →

Landing pages

Fast, focused pages that match the ad’s promise, built or improved by our web and CRO team.

CRO services →

Conversion tracking

GA4, Google Tag Manager, enhanced conversions, Meta Conversions API and offline conversion imports for lead quality.

Check your tracking free →

Optimisation and reporting

Weekly optimisation and a monthly report on spend, leads, CPA, revenue and ROAS, with next month’s plan.

See pricing →

Not sure which of these you need?Book a free 30-minute call. We will name the three changes that would move your results fastest, even if you never hire us.

Get my free consultation →

Campaign types

PPC campaign types we manage

We choose the mix by goal and budget, not by what is easiest to sell.

Search

Text ads on Google and Bing for people actively searching for what you sell.

Google Ads →

Shopping and Performance Max

Product feeds and PMax campaigns for ecommerce catalogues.

Google Ads →

Display and remarketing

Visual ads that bring back visitors who did not convert the first time.

YouTube

Video campaigns for awareness, consideration and direct response.

Meta (Facebook and Instagram)

Paid social for D2C sales, lead generation and local footfall.

Facebook ads agency →

B2B targeting by company, job title and industry.

SaaS marketing agency →

Amazon Ads

Sponsored Products, Brands and Display for marketplace sellers.

Ecommerce marketing →

Local campaigns

Call and location-focused ads for clinics, stores and service businesses.

Local SEO services →

Got a question about your own site?Ask a specialist on a free 20-minute call. No sales script, just answers.

Ask a specialist →

What a PPC company does

What a PPC agency does for you every week

“What does a PPC company do?” is a fair question. This is our weekly and monthly routine for every account.

Every week

Review search terms and add negative keywords to stop wasted spend
Adjust bids and budgets based on cost per acquisition and ROAS
Check budget pacing so campaigns do not run out early or underspend
Pause losing ads and launch new creative tests
Check tracking is still firing and conversions are recorded

Every month

Report spend, leads or sales, CPA and ROAS against targets
Review landing page performance and recommend changes
Rebalance budget across campaigns and platforms
Review lead quality with your sales team using offline conversions
Agree next month’s tests and priorities on a call

Every month countsResults compound. So does waiting.Each month you delay is a month of traffic and leads your competitors bank instead of you.

Start this week →

How we work

Our PPC process

Five steps that turn an underperforming account into a predictable one.

AuditWeek 1
Account structure, tracking, search terms, quality scores, landing pages and wasted spend reviewed.
Tracking fixWeek 1–2
GA4, Tag Manager, enhanced conversions and CAPI set up so every lead and sale is counted correctly.
RestructureWeeks 2–3
Campaigns rebuilt around intent and margin, with clean naming and budget control.
TestWeeks 3–8
Structured tests on keywords, audiences, creative, landing pages and bid strategies.
ScaleMonthly
Budget moved to proven campaigns and new channels added once targets are met.

Reserve my slot →

SEO vs PPC

PPC vs SEO: which do you need?

Most businesses do best with both. Here is how they compare.

	PPC	SEO
Speed	Traffic from day one	Builds over 3–6 months
Cost model	Pay for every click	Pay for the work; clicks are free
When it stops	The day you stop paying	Keeps working after the work is done
Best for	Immediate demand, launches, testing offers	Long-term, lower cost per lead
Data	Instant keyword and conversion data	Compounding visibility and authority

Our PPC and SEO teams share search-term data so each channel learns from the other.

Wasted spend adds up dailyAre you paying for clicks your competitors would never pay for?Most accounts we audit waste 15–30% of spend on irrelevant searches. Find out how much yours is losing.

Find my wasted spend →

Budgets

How we set a PPC budget that can actually work

A budget that is too small never gathers enough data; one that is too big burns money before the account is ready. This is how we size it.

1. Start from the target cost per lead or sale

We work backwards from what a customer is worth to you. If a new patient, student or order is worth ₹10,000 in margin and you close one in five leads, you can afford up to ₹2,000 per lead. That number sets every bid and budget decision.

2. Estimate clicks and conversion rate

Keyword Planner and competitor data give a realistic cost per click for your market. Combined with a sensible landing page conversion rate (often 3–8% for lead generation), this shows how many leads a given budget should produce.

3. Fund the learning phase

Smart bidding needs roughly 30 or more conversions a month per campaign to optimise well. We concentrate budget on fewer campaigns at the start so each one reaches that threshold, rather than spreading it thin.

4. Scale only what is proven

Once a campaign holds its target CPA or ROAS for several weeks, we increase its budget gradually, usually by 15–20% at a time, so performance does not collapse. New platforms are added only after the core campaigns are profitable.

Want a plan you can take to your team?Get a written proposal with scope, timeline and quote within 2 working days.

Get a proposal →

Pricing

Transparent PPC management fees

Management fees are either a flat monthly fee or a percentage of ad spend, whichever suits your budget. Ad spend is paid directly to Google, Meta or LinkedIn from your own account; we never mark it up.

See fee models and inclusions on our PPC management pricing page.

PPC management Custom quoteOr X% of ad spend

Tracking set-up included
Weekly optimisation
Monthly reporting call
You own the ad accounts

Specialisms

PPC for your industry

Different industries need different campaign mixes.

Free ads readiness checkCheck a competitor’s tracking and live adsSee your tracking stack, landing page basics and links to the ads you are running now.

FAQs

PPC Services: frequently asked questions

Straight answers to what businesses ask us most.

Still have a question?Talk to a specialist. Book a free 30-minute call →

Which PPC services are the best in India?

The best PPC service for you is one that fixes tracking first, shows its weekly optimisation work, reports on leads or revenue rather than clicks, lets you own the ad accounts and has Google Partner and Meta Business Partner status. Ask any agency, including us, to show all five.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account and billed to your card. Our management fee is separate and never marked up on spend.

How fast do PPC results come?

Traffic starts the day campaigns go live. Reliable cost per lead usually settles within four to eight weeks as tracking data builds and tests conclude.

Should I choose SEO or PPC?

PPC brings leads now; SEO brings cheaper leads over time. Most businesses run both, using PPC data to choose SEO priorities. See our SEO services.

What is a good ROAS?

It depends on your margins. A business with 60% gross margin can be profitable at 2x ROAS; one with 20% margin may need 5x or more. We set ROAS targets from your actual margins, not industry averages.

Do you run ads on Bing and Microsoft Ads?

Yes, where it makes sense. Microsoft Ads often has lower costs per click for B2B and older audiences, and campaigns can be imported from Google Ads and then optimised separately.

Can you improve our existing campaigns instead of starting again?

Usually, yes. We start with an audit and keep everything that works, such as converting keywords, audiences and conversion history, then restructure only what is holding performance back.

Who owns the ad account?

You do. Accounts are created in your name or your existing accounts are used, and we work with manager access. If you leave, you keep the account, history and audiences.

How much do PPC services cost in India?

Management starts Custom quote per month or X% of ad spend. See our PPC management pricing for details.

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