Technical SEO Services Built by Engineers
Fix what stops Google and AI crawlers reading your site. We find the crawl, speed, indexation and schema problems holding your rankings back, rank them by impact, and ship the fixes with your developers or ourselves.
- Works with your dev team
Technical SEO Services, explained
What are technical SEO services?
The difference from on-page SEO is simple: on-page SEO improves what a page says, technical SEO makes sure the page can be reached and read at all. A brilliant article that Google cannot crawl, or that loads in eight seconds on a phone, will not rank. As a technical SEO company we work at template level, so one fix improves hundreds of URLs at once.
- Engineers who read code, server logs and rendering, not just audit-tool exports
- Every issue ranked by impact × effort, so developers fix what matters first
- Fixes validated in Search Console before we call them done
What’s included
Technical SEO services, end to end
Seven workstreams cover everything between your server and Google’s index, including the AI-crawler access most agencies still ignore.
Technical SEO audit
Full crawl, log-file analysis and rendering checks: crawl depth, broken links, redirect chains, orphan pages, duplicate and thin content, and architecture.
Core Web Vitals and speed
LCP, INP and CLS fixed at the source: image delivery, render-blocking scripts, font loading, caching, CDN and server response time.
Crawlability and indexation
robots.txt, XML sitemaps, canonicals, noindex rules, pagination and parameter handling, so Google spends its crawl budget on pages that earn money.
Schema markup
Organization, Service, Product, FAQ, Article and LocalBusiness structured data, validated and kept consistent with what the page shows.
Mobile-first and HTTPS
Mobile rendering parity, viewport and tap-target issues, mixed content, HSTS and secure redirects, because Google indexes the mobile version first.
Site migrations
Domain, platform and URL-structure changes planned with redirect maps, staging checks and post-launch monitoring, so rankings move with you.
AI-crawler readiness
robots.txt rules for GPTBot, OAI-SearchBot, PerplexityBot and Google-Extended, an llms.txt file, and JavaScript rendering checks so AI engines can read you.
Scope
What technical SEO includes, and what it does not
A clear scope stops overlap with content and link work. Here is what sits inside a technical SEO engagement.
| Area | Included in technical SEO | Handled by another service |
|---|---|---|
| Code and server | Minification, compression, caching, server headers, CDN set-up | Full website rebuilds (website development) |
| Crawling and indexing | robots.txt, sitemaps, canonicals, redirect maps, log analysis | — |
| Site structure | Internal linking, URL structure, breadcrumbs, pagination | Writing new pages (content writing) |
| Structured data | Schema design, implementation and validation | — |
| Keywords | Mapping keywords to the right URLs | Keyword research and strategy (SEO services) |
| Authority | Fixing toxic redirects and broken backlinks | Earning new links (link building) |
| Social and ads | Tracking tags load without slowing the page | Running campaigns (PPC services) |
Technical SEO is part of every SEO retainer; it can also be bought as a one-off audit and fix sprint.
How we work
Our technical SEO process
From first crawl to validated fix, every step produces something your developers can act on.
- Crawl and log analysisWeek 1We crawl the site as Googlebot and as a mobile user, read server logs and compare what Google crawls with what you want indexed.
- Prioritised fix listWeek 2Every issue gets an impact and effort score, so the first sprint fixes the problems costing you the most traffic.
- Developer ticketsWeeks 2–3Clear tickets with the URL, the problem, the fix and how to test it, written for your developers or shipped by us on WordPress, Shopify and Next.js.
- QA and validationWeeks 3–6We test on staging, then validate in Search Console and PageSpeed Insights once fixes are live.
- MonitoringMonthlyWeekly crawls and Core Web Vitals tracking catch regressions before they cost rankings.
Why BrandMarkerting
Engineer-led technical SEO vs a typical audit
Most technical audits stop at a tool export. Ours ends with fixes live and validated.
| Typical technical audit | BrandMarkerting | |
|---|---|---|
| Who does it | Automated crawler report | Engineers who read code, logs and rendering |
| Output | 200-page PDF of warnings | Prioritised tickets ranked by impact × effort |
| Fixes | Left to your team | Shipped by us or alongside your developers |
| Validation | None | Checked in Search Console and PageSpeed Insights |
| AI crawlers | Not covered | GPTBot, OAI-SearchBot, PerplexityBot access and llms.txt |
| JavaScript sites | Often missed | Rendering tested for React, Next.js and headless builds |
Our toolkit
The technical SEO stack we use
Enterprise-grade tools on every account, at no extra licence cost to you.
- SFScreaming FrogCrawling and audits
- SSitebulbVisual crawl analysis
- GSGoogle Search ConsoleIndexing and coverage
- PSPageSpeed InsightsCore Web Vitals
- CCloudflareCDN and caching
- WPWordPressTheme and plugin fixes
- SShopifyLiquid template fixes
- NNext.jsRendering and routing
When you need it
Signs your website needs technical SEO
- Organic traffic dropped suddenly after a redesign, migration or plugin update
- Search Console shows many pages as “Crawled – currently not indexed” or “Discovered – currently not indexed”
- New pages take weeks to appear in Google
- Mobile pages take more than three seconds to load
- Your site has thousands of filter, tag or parameter URLs
- Rankings fluctuate between near-duplicate pages
- Structured data shows errors or rich results disappeared
Any one of these can hold back an otherwise strong site. Several together usually mean technical debt is costing you traffic every month.
Migrations
Website migrations without losing rankings
Migrations, such as moving to a new domain, changing platform from WordPress to Shopify, restructuring URLs or merging sites, are the most common cause of sudden traffic loss we see. The fix is planning, not luck.
We crawl and benchmark the old site, map every URL with traffic or backlinks to its new equivalent, review the new site on staging for indexing, canonical and internal-link issues, and prepare redirect rules. On launch day we test redirects in bulk, submit new sitemaps and monitor Search Console and server logs daily for the first weeks. Most migrations we manage keep or grow traffic within the first two months.
Platforms
Common technical issues by platform
WordPress
Plugin bloat, duplicate tag and archive pages, slow themes and conflicting SEO plugins.
Shopify
Duplicate collection-product URLs, limited robots control, app scripts slowing pages.
JavaScript frameworks
Content rendered only in the browser, non-crawlable links and slow first loads.
Pricing
Technical SEO in every plan, or as a one-off sprint
Technical SEO is included in every SEO retainer. If you have your own team, a one-off technical audit and fix sprint is priced by site size and how many templates need work.
See plan inclusions on our SEO packages and pricing page.
- Full crawl and log analysis
- Prioritised developer tickets
- Validation in Search Console
- Core Web Vitals fixes
Specialisms
Technical SEO for every platform
Platform-specific fixes for the stacks we see most.
- WordPress
- Shopify
- Next.js and React
- Magento
- Custom PHP
- Ecommerce SEO
- Website development
- SEO audits
FAQs
Technical SEO Services: frequently asked questions
Straight answers to what businesses ask us most.
What is the difference between SEO and technical SEO?
How long do technical SEO fixes take?
Do you work with our developers?
Will a site migration lose rankings?
Which tools do you use?
Does technical SEO help AI Overviews and ChatGPT?
How much do technical SEO services cost in India?
Can technical SEO fix a Google penalty?
Do you work directly with our developers?
Related services
Services that work alongside technical SEO
Website Development Services
Fast, search-ready websites built on WordPress, Shopify and Next.js.
Free technical audit
Get your free technical SEO review before the next core update
Tell us about your site. Within 48 hours an engineer sends your top crawl, speed and indexation issues, ranked by impact, plus your AI-crawler access status.
- Free, with no obligation to hire us
- A personal video walkthrough, not an auto-generated PDF
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